As I mentioned last week, it has been about a year since Donkeyshines launched, and so it is time for some reflection. Sales have been growing slowly, but steadily, and I have high hopes for the future. One thing I am proud of is that I have made few compromises to my artistic vision. I’m not against letting trends inform my creative process, but I don’t want to lose site of why got into T-shirt design in the first place. I make shirts because I like to wear them. I know if a design is ready to print when I feel excited about seeing it on my very own torso. I am aware that I don’t have mainstream tastes, but I always felt that there had to be at least SOME people out there who are amused by the same things that I am. The trick is finding those people, as it is a relatively small group who shares that specific aesthetic. In the end, I like having a small, dedicated following. It makes it easier to interact with people. I answer every e-mail I receive directly, and have even been known to create personal coupons for loyal customers. Today, though, I have created a coupon for everyone. To celebrate Donkeyshines’ First Anniversary, I am giving everyone 35% off ALL orders with coupon code: donkey35. For those that don’t like doing arithmetic, that means you can get any of my super-soft bamboo shirts regularly priced at $24.99 for $16.24! That’s less than my Shirt of the Week price! This coupon is good for the rest of June, but I will stop advertising it after a week. Enjoy.
